LOS ANGELES (AP) — “Peter Rabbit” filmmakers and the studio behind it are apologizing for insensitively depicting a character’s allergy in the film that has prompted backlash online.
Sony Pictures says Sunday in a joint statement with the filmmakers that “food allergies and are a serious issue” and the film “should not have made light” of a character being allergic to blackberries “even in a cartoonish, slapstick way.”
In “Peter Rabbit” which was released this weekend, the character of Mr. McGregor is allergic to blackberries. The rabbits fling the fruit at him in a scene and he is forced to use an EpiPen.
Yes, this is where we are now. People are triggered by animated rabbits flinging black berries at a guy who is pretending I be allergic to them. I’ve been saying it for a while now that I love stuff like this. The fact that people are calling for a boycott of the movie and saying it should be taken out of theaters is hilarious.
But, I have a silver lining for the filmmakers. Just claim that you were doing this to complain about how expensive EpiPens are. Boom! The perfect spin zone! PR 101 from yours truly!Follow @beertalkwileyp